We attended the 10th RWE, Market Access, Pricing & Reimbursement Global Congress 2024 Europe

We are thrilled to share that we recently had the opportunity to attend the 10th RWE, Market Access, Pricing & Reimbursement Global Congress 2024 Europe! Held from 23rd – 24th May 2024 in London, this congress brought together industry leaders, policymakers, and stakeholders to explore the latest trends and advancements in healthcare access and affordability. […]


Join Us at the BIO International Convention 2024!

We are excited to announce that we will be participating in the BIO International Convention 2024! This event is the place to be for anyone in the biotech and pharma world. Picture this: a whole week of rubbing elbows with industry bigwigs, making connections, and soaking up all the latest trends and insights. This event […]


E-projection at BIO-Europe Spring, March 18-20 2024

We are excited to announce our attendance at Bio-Europe Spring in Barcelona, March 18-20, 2024. If you are interested in exploring opportunities in the Japanese market, we are the one you should meet there. We look forward to the chance to connect with you during the event! Should you have any questions or wish to […]


2023 Year-End Greetings

Hello everyone, it’s Yosuke Isa from e-Projection. As we approach the year’s end, I want to express my sincere thanks for your continued support throughout the past 12 months. Year 2023 has been exceptionally rewarding for us at e-Projection. Our team, now comprising around 15 members, has achieved a number of significant milestones, particularly in […]


e-Projection is going to BIOTECH SHOWCASE 2024!!

As always, we will be present in San Francisco at the beginning of the year as the JPMorgan Healthcare Conference takes place Focused on the latest biotechnology trends, this event brings together industry leaders to explore new business opportunities. We’re dedicated to enhancing our services and building valuable partnerships. If you’re interested in what we […]


e-Projection CEO gave a lecture at USC’s Division of Healthcare and Biopharmaceutical Business

Being invited as a guest lecturer at the Division of Healthcare and Biopharmaceutical Business of  the University of Southern California, was an incredible honor. Stepping into the lecture hall, Tosh was filled with excitement to see the engagement of students increasing after COVID-19 pandemic!. The topic of his talk was “Japan Health System,” and he […]


Japan Business Development Landscape 2023

Summary The current business environment around the biotechnology industry is increasingly challenging for the biotech companies to ensure access to capital, while out-licensing deals with Japanese companies could present an important alternative source of non-dilutive cash. Here, we have summarized the latest trends of the business development in Japan, focusing on the buy-side activities by […]


Choose the best Interviewees for your in-depth research: Recruitment tips

In market research, we should clearly define the target, study populations from which we collect data and information. The same goes for in-depth interviewing. When choosing which interviewees will participate in a research,we need to think carefully about what we want their results to mean and how we will use them in order to maximize […]


How to Create an Effective Questionnair:
Preliminary research as a key attribute of good questionnaire development

To achieve sound results from your pharmaceutical market research and to generate a sales forecast you need to start from a solid base, which is primarily based on strategic survey design and methodology. Without expert input your questionnaire may contain questions that are difficult to understand, lead to biased answers and to nonsense outcomes. That’s […]


What is the value of including dyads in pharmaceutical market research?

Dyadic interviews, in which two participants are interviewed together, are becoming more popular in qualitative research, but are much less discussed in the methodological literature than individual and focus groups. For a couple of years, however, e-Projection have used dyadic interviews as a research method and learned the strengths and the potential pitfalls associated with […]