In market research, we should clearly define the target, study populations from which we collect data and information. The same goes for in-depth interviewing. When choosing which interviewees will participate in a research,we need to think carefully about what we want their results to mean and how we will use them in order to maximize […]
To achieve sound results from your pharmaceutical market research and to generate a sales forecast you need to start from a solid base, which is primarily based on strategic survey design and methodology. Without expert input your questionnaire may contain questions that are difficult to understand, lead to biased answers and to nonsense outcomes. That’s […]
Dyadic interviews, in which two participants are interviewed together, are becoming more popular in qualitative research, but are much less discussed in the methodological literature than individual and focus groups. For a couple of years, however, e-Projection have used dyadic interviews as a research method and learned the strengths and the potential pitfalls associated with […]
Focus Group is one of the critical components of market research. On the basis of our research experience in Japan, e-Projection believes that our focus group research can provide creative solutions to our clients, adopting a constructive approach to designing the discussion which addresses the core of an issue, and steering the discussion in the […]
January used to be one of the most exciting times for the biotech industry, kicking off another new year with new perspectives and goals, and meeting with our best friends in San Francisco during the JP Morgan Healthcare Conference. This didn’t happen for a while, because of the pandemic. This year, for the first time […]
e-Projection will be attending the BIOTECH SHOWCASE 2023! This is an extraordinary opportunity for us to discuss about your strategy to expand your business globally!! Biotech Showcase is back in person! For the upcoming Biotech Showcase 2023 will be delivered in San Francisco in-person January 9–11, 2023. We will be in San Francisco finally this […]
KOL interviews can be a great method to gain an expert insight in to, for example, an evolving therapeutic landscape, unmet needs or a new therapy class. However, in order to obtain rich insights, it would be necessarily that KOLs are recruited and conducted to a high standard. We are here to help you to […]
e-Projection is attending 2022 BioPharm America virtual! We will put you in touch with Japanese healthcare industry, and help you to enter the Japanese market. Discuss your business challenges with us to get the best possible & innovative solutions to optimize your strategies and drive business growth in the Japanese market. If your company has […]
Thank you USC Healthcare Decision Analysis & Biopharmaceutical Marketing for the opportunity to participate in this fantastic course, Comparative International Healthcare Systems! During this lecture, our CEO Tosh Nagate discussed with the attendees about the pharmaceutical industry in Japan and the general aspects of the pharmaceutical market. He also talked in-depth about the most important aspects of the pharmaceutical industry […]
We had an amazing time talking about the future of biotech and networking with great people at BIO2022.The BIO International Convention is the major US convention bringing together representatives of the Pharma and Biotech Industry. This year more than 13,000 participants from more than 3,800 companies met at the San Diego Convention Center for 4 […]