Summary The current business environment around the biotechnology industry is increasingly challenging for the biotech companies to ensure access to capital, while out-licensing deals with Japanese companies could present an important alternative source of non-dilutive cash. Here, we have summarized the latest trends of the business development in Japan, focusing on the buy-side activities by […]

In market research, we should clearly define the target, study populations from which we collect data and information. The same goes for in-depth interviewing. When choosing which interviewees will participate in a research,we need to think carefully about what we want their results to mean and how we will use them in order to maximize […]

To achieve sound results from your pharmaceutical market research and to generate a sales forecast you need to start from a solid base, which is primarily based on strategic survey design and methodology. Without expert input your questionnaire may contain questions that are difficult to understand, lead to biased answers and to nonsense outcomes. That’s […]

Dyadic interviews, in which two participants are interviewed together, are becoming more popular in qualitative research, but are much less discussed in the methodological literature than individual and focus groups. For a couple of years, however, e-Projection have used dyadic interviews as a research method and learned the strengths and the potential pitfalls associated with […]

Focus Group is one of the critical components of market research. On the basis of our research experience in Japan, e-Projection believes that our focus group research can provide creative solutions to our clients, adopting a constructive approach to designing the discussion which addresses the core of an issue, and steering the discussion in the […]