From Conjecture to Clarity

Supporting the Healthcare Industry
with Local Industry Knowledge
and Marketing Expertise

e-Projection is a fully integrated consulting firm based in Tokyo, Japan.

Our experienced team serves our clients, non-Japanese biotechnology and pharmaceutical companies, with a wide spectrum of penetrating insights into the local market.

Our expertise in the pharmaceutical industry spans all areas. We are a true one-stop shop consultancy for our clients to make strategic decisions about the Japanese market.


Our Offerings

Demand Analysis

Our clients are industry leaders making well-informed decisions about entering markets. We help them understand the Japanese market, recognize threats and opportunities, and provide a clear idea of the value of their innovation in the Japanese market.


Tosh Nagate

Founder & President

Tosh is the leading expert in sales forecasting and valuation in the pharmaceutical industry in Japan.Click here for details >

Pricing & Market Access Consultation

We provide a full range of pricing and market access consultations from the planning stage to post-commercialization. Our clients are able to develop fully integrated global pricing strategies that contribute to both maximizing the value of their product and succeeding commercially in the Japanese market.


Itaru Nakanishi

Pricing & Market Access

Itaru is a subject matter expert in pricing & market access in the Japanese pharmaceutical industry.Click here for details >

P&L Forecast/Project Valuation

Our P&L forecast/project valuation capabilities are based on our broad experience in the local pharmaceutical market and cutting-edge valuation techniques. These capabilities will provide strategic implications to maximize the corporate value of our clients.


Takashi Yamano

Sales & Marketing

Takashi is a subject matter expert in sales & marketing strategies in the Japanese pharmaceutical industry.Click here for details >

Clinical Development Strategy Consultation

Our deep experience in clinical trial design and our extensive network within the medical community are highly valued by clients seeking integrated global development strategies. We provide our clients with the best solutions to optimize local development plans and maximize the clinical value of the product in the Japanese market.


Shojiro Takagi

Chief Medical Officer

Dr. Takagi is a subject matter expert in planning and executing R&D and medical strategies.Click here for details >

Marketing Research

e-Projection carries out a full range of marketing research activities from KOL interviews and web-based quant surveys to secondary data collection and analysis. The local insights generated by this research help our clients understand unmet medical need in the marketplace as well as how to best adapt the profile of the local version of their product.


Tosh Nagate

Founder & President

Tosh is the leading expert in sales forecasting and valuation in the pharmaceutical industry in Japan.Click here for details >

Regulatory Consultation

We not only identify the key regulatory requirements needed for product approval, we offer our clients value maximization plans within the regulatory window of opportunity. We present multiple scenarios in order for our clients to understand the regulatory playing field in Japan.

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Business Development

We serve biotech, pharma, investors, and academic institutions who are interested in bringing their products and technologies to the Japanese market and/or seek business partners from the Chinese market. By applying our analytical capabilities in the BD process, we support our clients with the tools and strategies to best negotiate with their potential Japanese partners.

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Japan Opportunity Assessment

US-based biotech company developing phase II product in US/EU, trying to assess whether to expand development activities into Japan now or later. In planning for an IPO in a few months time, the company needed to ensure that investors understood the true global value of their product.

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Business Development Support

US biotech company developing phase III product for treatment of a cardiac disease in a hospital setting. Seeking to investigate the Japanese market for their product, find local partners with expertise in the therapeutic area.

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Evaluation of Clinical Value Over Competitors

Swiss-based pharmaceutical company seeking business opportunity to develop their product in Japan. Competitive products for the same disease already existed in the Japanese market. Client needed to assess the clinical value of their product and its potential to succeed in Japan, including any advantage over competitors.

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Validation of Clinical Development and Pricing Strategy

A German-based biotech in discussion with a Japanese company about the potential licensing of its product. The product targets the treatment of a disease with large unmet medical need currently receiving little treatment. The product was finishing its Phase III program in Europe with plans to submit the application for approval to the authorities.

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Pricing Strategy for Device and Drug Combination

US-based biotech exploring how to obtain premium pricing for their medical device and drug, individually as well as their combination, for a treatment of eye diseases. Client also sought to gain an understanding of the various ways for reimbursement of this combination procedure.

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China Affairs

We understand the China market well. This market is growing significantly as the result of changes and improvements in the regulatory environment and better organization of intellectual property law.
A Chinese company seeking new technology looked to be introduced to the growing market of products from Japan The client needed our services to overcome challenges associated with linguistic and cultural barriers.

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  • 2024.06.17

    BIO International Convention 2024

    We recently had the opportunity to attend the BIO International Convention 2024, held in San Diego from June 3rd to June 6th. This event has equipped us with invaluable insights and knowledge that we’re excited to share with our clients. We would like to leverage this experience to benefit your projects and initiatives: Our expanded […]

  • 2024.05.30

    We attended the 10th RWE, Market Access, Pricing & Reimbursement Global Congress 2024 Europe

    We are thrilled to share that we recently had the opportunity to attend the 10th RWE, Market Access, Pricing & Reimbursement Global Congress 2024 Europe! Held from 23rd – 24th May 2024 in London, this congress brought together industry leaders, policymakers, and stakeholders to explore the latest trends and advancements in healthcare access and affordability. […]

  • 2024.05.29

    Join Us at the BIO International Convention 2024!

    We are excited to announce that we will be participating in the BIO International Convention 2024! This event is the place to be for anyone in the biotech and pharma world. Picture this: a whole week of rubbing elbows with industry bigwigs, making connections, and soaking up all the latest trends and insights. This event […]

  • 2024.03.19

    E-projection at BIO-Europe Spring, March 18-20 2024

    We are excited to announce our attendance at Bio-Europe Spring in Barcelona, March 18-20, 2024. If you are interested in exploring opportunities in the Japanese market, we are the one you should meet there. We look forward to the chance to connect with you during the event! Should you have any questions or wish to […]

  • 2023.12.28

    2023 Year-End Greetings

    Hello everyone, it’s Yosuke Isa from e-Projection. As we approach the year’s end, I want to express my sincere thanks for your continued support throughout the past 12 months. Year 2023 has been exceptionally rewarding for us at e-Projection. Our team, now comprising around 15 members, has achieved a number of significant milestones, particularly in […]

We help non-Japanese pharma/biotech companies understand and expand into the Japanese market.